Coloring
Express your personality
Treatments
Another level of hair care
Styling
The finishing touch for your beauty
Form
Straight, wavy or curly?
For Man
For him
Products
New arrivals
Discover our new products and immerse yourself in the world of Vitality’s
About us
Our history of excellence
Our commitment is to offer quality, innovative and sustainable products.
Tradition and innovation
For over 50 years, we have been investing in Research & Development to offer excellent products and services .
Success guarantee
We guarantee the reliability of our products with strict quality controls.
A sustainable product
For us, beauty must be sustainable, which is why we use the highest quality raw materials while respecting people and the environment.
Made in Italy
We are an Italian company that holds total control of the supply chain, which is also totally Italian.
Fluid DYNAMIC
Inspiration upgrade
Hair loss prevention
Discover our professional products for effective results in a short time.
Are you a hairdresser?
Contact us for more information on how to become one of our accredited hairdressers.
Products
Our best sellers
Discover the most loved by our customers and dealers
Professional results for all hair types.
Vitality’s hair products are ideal for all hair types and every need.
Thanks to their quality and continuous research, we are able to guarantee a result of absolute excellence.
Frequently asked questions
Search the store locator for a hairdresser or retailer near you, or contact us at 011 802 3411.
Yes, Vitality’s vegan coloring is Zero.
A lightening oxidation color, with a reduced risk of allergies that embraces the Vegan philosophy and with high-performance results.
The active ingredients of the products are present on our website, in each technical sheet and on the product packaging.
Nickel is a metal that could be present in trace amounts in cosmetic products, conveyed for example by water, raw materials or the industrial process.
Although it is generally present in very low quantities, it could cause allergic reactions in particularly sensitive people. The allergic reaction is mainly manifested by contact dermatitis (itching, redness, eczema, etc.).
For individuals who are particularly sensitive to nickel, it is essential to carry out a sensitivity test on a small area of the forearm, to prevent an allergic reaction.
If you experience a reaction (redness, itching, etc.), it is recommended not to use the product.
Want more information?
Don’t know how to become one of our resellers? Discover the answers to the most frequently asked questions.
Products of excellence
Over half a century of experience dedicated to the beauty of your hair.
Professionality
Formulation, production, training and constant research
Sustainable Supply Chain
From creation to distribution, sustainability is one of our values
How to do
Training on products, techniques and trends.
