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Ristrutturante
Care & Style Restructuring, the professional line that repairs hair structure, making it strong, shiny, and elastic.
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Care and well-being
Tackle skin abnormalities with specific professional products. Discover the smart revolution for skin care.
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Fluid DYNAMIC
Where the body is dancing and the mind is flying, energy finds its true essence

Products

New arrivals

Discover our new products and immerse yourself in the world of Vitality’s

About us

Our history of excellence

Our commitment is to offer quality, innovative and sustainable products.

Tradition and innovation

For over 50 years, we have been investing in Research & Development to offer excellent products and services .

Success guarantee

We guarantee the reliability of our products with strict quality controls.

A sustainable product

For us, beauty must be sustainable, which is why we use the highest quality raw materials while respecting people and the environment.

Made in Italy

We are an Italian company that holds total control of the supply chain, which is also totally Italian.

Hair loss prevention

Discover our professional products for effective results in a short time.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

Products

Our best sellers

Discover the most loved by our customers and dealers

Professional results for all hair types.

Vitality’s hair products are ideal for all hair types and every need.
Thanks to their quality and continuous research, we are able to guarantee a result of absolute excellence.

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Frequently asked questions

Search the store locator for a hairdresser or retailer near you, or contact us at 011 802 3411.

Yes, Vitality’s vegan coloring is Zero.
A lightening oxidation color, with a reduced risk of allergies that embraces the Vegan philosophy and with high-performance results.

The active ingredients of the products are present on our website, in each technical sheet and on the product packaging.

Nickel is a metal that could be present in trace amounts in cosmetic products, conveyed for example by water, raw materials or the industrial process.
Although it is generally present in very low quantities, it could cause allergic reactions in particularly sensitive people.
The allergic reaction is mainly manifested by contact dermatitis (itching, redness, eczema, etc.).

For individuals who are particularly sensitive to nickel, it is essential to carry out a sensitivity test on a small area of the forearm, to prevent an allergic reaction.
If you experience a reaction (redness, itching, etc.), it is recommended not to use the product.

Want more information?

Don’t know how to become one of our resellers? Discover the answers to the most frequently asked questions.

Products of excellence

Over half a century of experience dedicated to the beauty of your hair.

Professionality

Formulation, production, training and constant research

Sustainable Supply Chain

From creation to distribution, sustainability is one of our values

How to do

Training on products, techniques and trends.

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